The shopping center La Vaguada installs a large circular Led screen of 38 square meters

A circular indoor screen of 38 square meters has been installed by Led&Go in La Vaguada de Madrid. A digital signage support, located at 15 meters high, which offers a 360º visual surface on which are shown contents made to measure, managed by Clear Channel, and that combine advertisements with informative messages from the mall itself.

The La Vaguada shopping center, located in the Fuencarral district of Madrid, presides over its entrance hall with a large screen of 38 square meters in the form of a circular crown. A project that was commissioned by the CBRE group to LED&go that has been in charge of its design, production and installation.

This led screen of 19,5 meters of circumference is built with indoor technology, a pixel pitch of 7,62 mm and SMD package 3528. However, its most representative feature is in the support that is provided by the design in the form of a circular crown that allows to reproduce contents on a surface that covers the 360º of vision.

The curvature of this Led solution&Go is achieved through the design and development of custom-made cabinets, that in conjunction with small modules, they form a polyhedral surface with small faces that when viewed at a certain distance offer the perception of a total curvature.

As a whole, the dimensions of the screen and the resolution used for its design (pixel pitch) result in a solution of 2.560 X 256 Pixels, with a brightness of 2.000 Nits, on a continuous circular screen, which represents a challenge for the reproduction of contents. This challenge has been overcome through the implementation of a system adapted to the requirements and custom-made content that are managed by Clear Channel, and that combine advertisements with informative messages from the mall itself.

The support structure of the screen places it at a height of approximately 15 metre, taking advantage of the pre-existing structural elements and new developments associated with the project. This situation, in height and above the escalators, has made the installation of the support a complex challenge.

In relation to the structure, this was designed and manufactured to measure taking the necessary considerations to facilitate the installation and maintenance of the screen. The structure has in its internal part a walkway accessible from the roof area that avoid the requirements of auxiliary means and other complexities that are necessary for maintenance.

As for aesthetics, the bottom of the screen, the base of the cylinder, has been coated with methacrylates with the logo of the center that aim to maintain the aesthetics of the center and respect its brand image.

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