Digital signage is integrated into vending and arrives in Spain with Pelican Rouge

The company specialized in vending services, Pelican Rouge, will implement in the shopping centers of Unibail-Rodamco the first interactive machines in Spain that incorporate digital signage solutions.

In order to unite the business of vending services to digital signage, Pelican Rouge is going to install this type of interactive machines in Spain, specifically in the shopping centers of Unibail-Rodamco in Parquesur and Equinoccio Park in Madrid, Bonaire in Valencia and Los Arcos in Seville. Throughout this year it plans to expand the number of machines throughout the Spanish geography.

This initiative will allow users to buy their products, while interacting with them, participate in games and, even, can win prizes at the time of purchase.

Pelican Rouge Coffee Solutions (before Autobar), company specialized in coffee solutions and vending services in Spain, presents this project as a firm commitment to the reinvention of the sector. and, alongside psLIVE E InnovaPos, has developed this innovative concept.

These interactive machines incorporate large format screens, digital and tactile. They are equipped with software with which users can buy products and interact, allowing to implement games and experiential dynamics, that give users access to promotions and prizes on the days to be determined.

These actions allow you to control all machine parameters remotely, which facilitates the realization of attractive promotions and activations for users.

"This project is part of the constant search to improve the shopping experience of customers and offer them added value during their visit to our centers", explains Fernando Sánchez, Head of Marketing at Unibail-Rodamco.

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