AMC Theatres optimizes ticket sales in theaters with Polytouch digital kiosks

As part of its omnichannel strategy, looking to optimize user interaction and avoid ticket wait times, AMC Theatres has installed in 340 Polytouch multi-touch digital kiosks.

AMC Theatres, one of the largest film chains in the United States known as AMC Entertainment, has deployed an omnichannel strategy to optimize user service and maximize the business. To this end,, has installed the kiosks Polytouch of Pyramid facilitating ticket sales, avoiding waiting times. Add to this other online and mobile channels.

This project began with a pilot phase in which small units were installed and in the face of the response obtained AMC decided to expand the implementation and replace the old systems with those of Pyramid. The result is that about 5.000 Polytouch all-in-one systems will be available in more than 340 Locations.

"AMC needed a tailor-made solution that provided high performance in order to optimize the customer experience, while being reliable and resilient, able to withstand continued use. It was also important that it could be customized and that it was prepared for future updates, as well as being modular and easy to integrate. last, AMC wanted it to present an attractive design to suit the structure of cinemas. and, All of this, it had to be backed up with technical support that met their needs", Alberto Perandones says, VP Business Development by Pyramid Computer.

Pyramid has developed a custom Polytouch kiosk for this business that responds to the needs posed by AMC and offers a multi-touch display, IP54 rating and vertical format, adapting to corporate identity.

Designed with Intel Core processor, allows up to 20 simultaneous touches, with a latency of 10 Ms, and Full HD resolution. This solution also incorporates different peripherals such as a thermal printer, barcode reader and QR scanner. A comprehensive set of features that seek user interaction and increased sales in a simpler and more intuitive way.

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