Samsung inaugurates its largest technology experience store in Spain

Located in the shopping center of Callao, Offers, on a surface of 1.200 square meters, interactive installations and virtual reality experiences with robotic chairs and simulators.

Samsung, alongside El Corte Inglés, has opened in the shopping center of Callao in Madrid, its largest store in Spain. A space of experiences that allows technological interaction and shows the customer all the possibilities offered by the new products that the company launches on the market.

The new Samsung Store Callao is installed in El Corte Inglés in Plaza del Callao, in the heart of Madrid, next to the Puerta del Sol. It has a surface of 1.200 square meters that occupy the entire ground floor of the shopping center. this, which is the largest store it has in Spain and the second largest in Europe, and arises from the company's desire to have a different space to offer visitors a unique experience through Samsung services and products.

In the store you can know the latest mobiles, Wearables, entertainment and lifestyle products, of image and sound, of computer and household appliances, and discover how all those products interact with each other through connectivity and the Internet of Things (Iot).

The Samsung Store Callao in El Corte Inglés brings together points of sale and customer service, as well as large areas dedicated to different product lines. All this combined with interactive installations that visitors can use freely and enjoy the functions offered by the different families of Gear VR virtual reality devices..

To experience virtual reality, the Samsung store has robotic chairs and simulators of activities such as canoeing or mountain biking, that offer the public the opportunity to live a wide variety of content and experiences through Gear VR products and the most advanced mobile phones of the brand that currently represent the Galaxy Note8 and Galaxy S8/S8+ models.

Similarly, the physical exercise simulators allow you to get on and try the latest wearables from the Korean manufacturer, versatile smartwarches and fitness band Gear Fit, aimed at people who lead an active and healthy lifestyle.

The areas dedicated to televisions are designed to facilitate the purchase decision. With various facilities, in which it is sought that the public feels like in a living room, you can experience what is the most suitable screen size and audio solution for each space, which technology fits the budget best, and check how much the TV design influences the atmosphere of the living room. In addition, can examine the purity of the colors of QLED TV screens or how The Frame TV transforms a room.

On the other hand, the Samsung Pay mobile payment system also has its space in the Samsung store, where it can be tested without the visitor having to compromise any personal or banking data.

The Samsung Store Callao in El Corte Inglés is conceived as a complement to the company's extensive network of product outlets, bringing the brand closer to the public and customers through direct treatment and personalized attention.

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