Planar Studios promotes virtual production and extended reality

The initiative planar Studios seeks to bring virtual production and extended reality to major entertainment markets, business and education.

Planar Studios is an initiative designed to revolutionize virtual production markets (Vp) and extended reality (Xr). Combines technologies, industry associations and staff needed to create realistic on-screen content in the VP and XR industries, constantly expanding.

With this project, Planar allows leading visual storytellers to engage audiences through advanced technological development, in particular the critical systems of motion capture and Led. Bringing vp and XR to major entertainment markets, business and education, is helping to make these solutions more accessible and agile.

Planar solutions for VP and XR are being deployed worldwide, even Orbital Virtual Studios, a Los Angeles-based VP studio dedicated to film production, music videos and commercials. It is responsible from the design and development of pre-production to production, photography and the whole post-production process.

“The technology of Led screens is sweeping the production industry, enabling new techniques and processes that are transforming the way video producers create incredibly realistic action and transport audiences to new worlds”, comments A.J. Wedding, director and co-founder of Orbital Virtual Studios.

Planar Studios is supported by the company's dedicated VP and XR team, and has the ability to offer a one-stop shop that meets the needs of VP and XR customers from design to deployment and after-sales.

Planar's initiative is strengthened by collaboration with industry partners specializing in digital production and the development of state-of-the-art visual storytelling tools. This starts with Planar's sister company, NaturalPoint, that creates the OptiTrack family of motion capture software and high-speed tracking cameras, in addition to providing contract engineering services.

“We are proud and honored to work with the world's leading creative and technological professionals in our endeavor to perfect the art of the VP”, declare executive vice president Adam Schmidt. “Recent developments in VP and XR are already unlocking wonderful capabilities for storytellers, but we're just scratching the surface. We recognize that advanced technological development, industry productive partnerships and a dedicated team of experts are the key to helping clients overcome creative constraints”.

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