Stella McCartney digitizes its stores with Sony Bravia and Trison

Bravia's range of professional displays Sony are being installed globally in the flagship stores of Stella McCartney to promote your winter campaign. A project carried out by Trison, in which the image quality, flexibility and configuration for each establishment and the sustainability of the equipment are key.

In collaboration with the fashion designer Stella McCartney, The multinational Sony has deployed its range of Bravia Professional Displays, in particular, the BZ40L models, BZ35L and BZ30J, in Eleven of the flagship stores that this British creator has in the world to digitize their shop windows and promote their collections.

As each of these reference establishments required A different configuration, depending on the size and layout of the shop window, for Stella McCartney, a visual solution that could Install easily and remain flexible to any necessary reconfigurations.

The display solution chosen by the digital integrator Trison in the United Kingdom and Stella McCartney that responded to their needs has been the range of Sony Bravia professional screens, that have been installed with Custom designs and flexible layout in each of the eleven stores of the British fashion designer.

Building on the collaboration between Sony and Stella McCartney, which began in the early 1990s, 2024, when Bravia professional displays were used to show the winter collection show during the Paris Fashion Week and its sustainable manifesto in favor of Mother Earth (More details at Digital AV), The designer has not hesitated to rely again on quality, design premium and sustainability of this equipment for its stores.

BZ40L Screens, with Deep Black Non-Glare coating technology, offer optimal image quality, while mitigating reflections even in the most difficult lighting conditions, like the bright and colorful façade of a store.

Just like at her fashion show in Paris, the designer wanted a Mix of screen sizes to maximize impact. The BZ30J features optical 4K image quality, with exceptional color and contrast, and is available in a compact 32" size.

"Our global Stella McCartney flagships show the essence of the brand and the experience, so it was vital that the audiovisual solution was able to offer the high image quality premium necessary to Showcasing creative energy, The fashion and striking details of our winter campaign 2024 -explain from this company-. Sony's technology didn't just help us bring this vision to life, but shares our values of sustainability and innovation".

For this project, Explains Peter Critchley, CEO of Trison in the UK, "Our global presence has been leveraged to deliver a high-quality and professional solution for Stella McCartney's flagship stores that has been really exciting for the whole team, and something that only we, working with a brand like Sony and its impressive BZ range, we could offer".

After the success of the winter parade 2024 by Stella McCartney during Paris Fashion Week, "It has been a privilege to work with the designer again in her new stores, with technology as the central axis to promote their collection," he adds Mark Stanborough, Director of Business Development at Sony Europe-. We pride ourselves on the outstanding image quality and premium technology that our Bravia Professional Displays can bring to the table, taking sustainability into account from the initial concept to the installation".

Sustainability as a focus

As a progressive luxury brand, Stella McCartney strives to create products with the Lowest possible environmental impact, while taking responsibility for the resources used and the consequences for people, Animals and the planet.

With this vision of the future, The brand is committed to the fight against biodiversity degradation and climate change, and that the entire fashion industry works to achieve transformations that impact our ecosystem in general.

Equally aware of its environmental impact and that of its products, the multinational Sony is committed to sustainability, from the development process to the visual experience, for which you are applying a Long-term environmental plan called Road to Zero, with the aim of achieving a zero environmental footprint throughout the life cycle of its products and business activities to 2050.

True to these goals, Sony is Increasing the rate of recycled materials in your devices, without sacrificing design or durability. The group has reduced the total use of virgin plastic by up to 60% thanks to the Sorplas material, Developed by the Japanese company.

In addition, Sony is accelerating its efforts reducing the energy consumption of your products, eliminating plastic from the packaging of newly designed small products and introducing renewable energy.

Fifteen models of Bravia professional displays (including BZ40L series), incorporate these sustainable elements, from the use of plastic Sorplas to the Reduction of ink used in cartons, as well as an optional stand to reduce waste and a eco-dashboard to better understand power consumption based on your settings settings.

New Stella McCartney shop windows with Sony Bravia professional displays can be seen and experienced in London stores (United Kingdom); Paris (France); Aoyama (Japan); Milestone (Hong Kong); Milan (Italy); Madrid and Barcelona (Spain) and in the American establishments of New York (in Soho); Costa Mesa (California), Bal Harbour (Florida) and Las Vegas.

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