Cinemark selects Barco for all its digital cinema installations in Latin America
From now on, Barco will be the exclusive supplier of digital cinema projectors to the 132 Cinemark movie theaters totaling more than 1.000 screens in 13 countries throughout Mexico, Central and South America. To do this, will supply a combination of DP2K-23B and DP2K digital cinema projectors- 32B, INN-compliant.
Barco to significantly increase its market share in Latin America thanks to a new agreement to supply Cinemark with series digital cinema projectors 2 for the 100% of its digital cinema implementations in 13 Latin American countries. In accordance with this new commitment,, Barco to supply combination DP2K-23B and DP2K digital cinema projectors- 32B, DCI-compliant and equipped with Texas Instruments' three-chip DLP Cinema technology. Barco is leveraging its strong service and support base in Latin America to substantially expand its local parts warehouses, Increase technical support staff and add additional service teams. Customers can attend digital film certification training programs locally at Barco's training center in Sao Paulo, Brazil, where they receive materials in their native language. Training for customers from Mexico and Central America can also be conveniently conducted at Barco's Sacramento facility, California. Cinemark Latin America is the cinema chain with the largest presence in Central and South America. Cinemark has expanded with a lot of momentum and dynamism in this market as a result of the increased construction of multiplexes, the attractive demographic context with a sizable adolescent population and a growing acceptance of going to the movies as a form of entertainment. Its recent expansion into other areas 11 succeeds successful implementations in Mexico and Brazil, Latin America's two largest economies.
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