Street marketing finds video mapping a perfect ally

Multimedia artists and advertising creatives are teaming up to make the most of this multimedia modality that is still in its early stages of development. recently, Pepsi impressed with a spectacular video and audio montage on a façade.

The main multinationals, that attend a saturation of impacts in urban environments, They have found video mapping a perfect ally of Street Marketing. Video mapping achieves a striking impact by projecting images onto real surfaces, generally inanimate, to achieve movement or 3D effects giving rise to an unusual artistic spectacle. Multimedia artists and advertising creatives are teaming up to make the most of this multimedia modality that is still in its early stages of development. Coinciding with the entrance of the new year, Pepsi combined music, colors, Lights, Shadows, Characters, junto a la imagen del refresco sobre un edificio de la plaza Altamira en la capital venezolana creando un espectacular efecto trimensional.

[youtube]HTTP://www.youtube.com/watch?v=9KcwqqaY530[/youtube]

Vodafone logró también un asombroso efecto en el Edificio España de Madrid con motivo de su campaña navideña.

[youtube]HTTP://www.youtube.com/watch?v=BFCa0QoN6_0[/youtube]

Movistar felicitó, por su lado, las navidades a los madrileños con este curioso montaje audiovisual.

[youtube]HTTP://www.youtube.com/watch?v=_jo0zGDWMWs[/youtube]