Panasonic's strong presence at IBC

Panasonic will present state-of-the-art cameras in Amsterdam, 3D production, File-based workflows and dynamic advertising solutions. It will also hold a series of hands-on 3D seminars throughout the show where visitors will be able to test its 3D solutions in person., from capture to post-production.

Panasonic has announced that it will focus its presence at this year's edition of IBC Amsterdam on four key technologies as part of its renewed commitment to the event. The company will give special prominence to several important areas for broadcast professionals in Europe, These include its latest camera technology, solutions for file-based workflow and 3D production, in addition to its range of professional flat panels. All this will be exhibited at the Panasonic stand in the Hall 11. Catchment With presence at the IBC Production Village and its stand, both in the Hall 11, Panasonic will take advantage of the IBC to make the world launch of the AG-AF101 4/3" camera, The first professional 4/3" micro camera, Optimized for HD video recording. Users will be able to see how the professional camera can shoot with cinematic quality with shallow depth of field, while the AG-HMC81 professional HD shoulder camera 3 megapixels, New in Panasonic's AVCCAM product line offering HD and SD recording in DV, also makes its debut at IBC. Third place, visitors will be able to get a closer look at the AG-3DA1 camera, first fully integrated HD 3D camera, which is available from August with a recommended RRP of 18.700 Euros. These three cameras, first announced in April 2010 during the last edition of the NAB, will be used to demonstrate the flexibility of Panasonic's solutions for image capture in IT workflows, in 3D and HD. In this way, Panasonic will focus on how its technology can help industry professionals take advantage of the IT revolution in the field of broadcast, maximizing production profitability and maintaining high quality levels. 3D and HD About Panasonic's broadcast production demonstrations, Jerome Berrard, director of Panasonic AVSE (AV Systems Europe) has recognized that “we bring a lot to this year's event and with it we seek to make the production of content in 3D, HD recording and file-based workflow more accessible to a growing number of broadcast professionals around the world. Our products are designed with the end user in mind, Which means they contribute to breaking down many of the traditional barriers in the bradcast world.. Creating 3D and HD content has never been easier, as our P2 IT-based workflow technology delivers cost-effectiveness, ease of use and scalability that the industry needs to meet the requirements of productions in the future". In addition to exhibiting their new products, Panasonic will hold a series of practical seminars on 3D throughout the fair. Visitors will be able to test their 3D solutions in person, from capture to post-production, discovering what defines excellent 3D production and with the opportunity to ask any questions directly to Panasonic engineers. Panasonic will also exhibit during the IBC its latest professional screens, whose product line will include the new professional large format display of 152 ", the world's largest full HD plasma display, and models from its VX series of large-format 3D displays, to be launched at the end of the year. 85" and 103" full HD 3D plasmas, with Frame Sequential technology, exemplify Panasonic's latest advances in plasma technology, that enable accurate, high-quality playback of 3D video sources. This creates the immersive experience demanded by the key markets in this product category. (Museums, Home Theater & Viewing). David Martin, General Manager of Marketing of Panasonic Professional Visual Displays Europe (PVDE), comments that “the IBC gives us the perfect opportunity to show the characteristics of our plasmas to the industry. We are known for developing reliable, impactful large format devices that address a wide range of market needs.. Our strong presence in digital signage at the show will help us reinforce our position as clear market leaders.".

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