Digital signage white paper
IAB launches a White Paper on Dynamic Digital Marketing: ‘Digital signage: la cuarta pantalla’ en el que se aborda la actualidad y el futuro de esta nueva forma de comunicación audiovisual publicitaria que está experimentando un notable auge.
IAB Spain, Asociación que representa al sector del marketing, la publicidad y la comunicación digital en España, ha lanzado el decimotercer volumen de sus libros blancos con el título Digital Signage; la cuarta pantalla.Dicho documento, que aborda la actualidad y el futuro del marketing digital dinámico, ha sido elaborado gracias al trabajo de los integrantes de la Comisión de Digital Signage de IAB Spain, formada por Introl, Neo Advertising, Nielsen Online, Publimedia Management, Truemedia y Viscom Sign.
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