In-Store Media digitizes El Corte Inglés mupi circuit

In-Store Media, company that manages the mupis of El Corte Inglés, has decided to bet on large format digital displays with premium locations to optimize the impact on the buyer.

In-Store Media, company managing and marketing advertising media at the point of sale, has digitized the El Corte Inglés mupis circuit. To do this, the company makes it available to advertisers and media agencies 80 new digital mupis in vertical format up to 65 Inch. These digital displays located in premium locations aim to optimize the impact on the buyer.

This is the first time In-Store has digitized ad formats for stores in El Corte Inglés centers. Lluís Alsina, CEO of the marketer, he noted that "digitizing advertising at the point of sale is one of the axes of our company philosophy and we could not fail to do so in the most emblematic department stores in our country".

Not only have the media been modernized, but the visibility of the media has also been increased. Wiro Martin, marketing director of In-Store Media, has pointed out: "We have multiplied by 5 the number of mupis located on the facades, which translates into a total of 200 units with visibility from the street, with the addition that more than 80% of them is on the facades of the most emblematic and most affluent centers in the country".

As a result of this digitization process, some stores in El Corte Inglés are going to exhibit more than five screens and others will have digital advertising in storefronts, location of maximum effectiveness, according to In-Store.

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