Moosejaw develops an X-ray application that allows you to see under clothing
Clothing manufacturer Moosejaw has launched an augmented reality app for the iPhone, iPad and Android devices that allow users to see through the clothing featured in their winter catalog.
There has always been a fantasy of being able to see through clothes with some kind of special glasses. Now, thanks to MoosejawXRAY, In some way it can be done. Clothing manufacturer Moosejaw has released an iPhone app, iPad and Android that is based on augmented reality and allows you to see beyond the clothes of the models in the winter catalogs of this firm.
The catalogue has two versions, one printed with the photographs of the models (boys and girls) in street clothes, and a digital one, with underwear or swimwear. By running the application and then positioning the device on the model in the catalog, The magic begins, and if we focus on a specific page, We will see the same version of the photo, with a "fresher" dressing room.
This type of application, based on augmented reality, are effective and interesting tools to use in the marketing of products and others.
[Vimeo]HTTP://vimeo.com/31822416[/Vimeo]
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