Real Madrid and Cisco will provide merengue fans with unique and innovative experiences

Real Madrid has signed an agreement with Cisco for the company to implement the Cisco Connected Sports Solutions platform at the Santiago Bernabéu stadium, that will allow viewers and fans a richer and more interactive social experience through their mobile devices and smartphones, among other aspects.

El Real Madrid C.F. will deploy the platform at the Santiago Bernabéu Stadium culm Connected Sports Solutions, that will allow football fans to offer a totally innovative experience. Real Madrid will be the first European football club to implement the Cisco Connected Stadium Wi-Fi solution. In addition, Cisco StadiumVision will provide an interactive viewing experience.

The Cisco Connected Sports Solutions platform involves the deployment of a Wi-Fi network and will allow fans attending the Santiago Bernabéu to use their smartphones and mobile devices for quick access, Simple and reliable to various applications specifically designed to interact with the stadium, as well as surfing the Internet and social networks during the match. In addition, the use of the Connected Stadium Wi-Fi platform for Internet connections will help decongest mobile phone networks and spectators will be able to make calls and send text messages during matches, something very difficult now.

Together with Cisco StadiumVision, both solutions will allow Real Madrid C.F. and their sponsors interact with fans through completely new formulas. The same, by bringing high-definition match images to the multiple screens distributed throughout the stadium, Viewers will be able to follow it and enjoy exclusive content, even when they are not in their seats.

According to Enrique Uriel, Director of Technology and Systems of Real Madrid, "In order to offer fans a unique experience, We constantly rely on state-of-the-art safe technologies. When we deploy Cisco Connected Stadium Wi-Fi and Cisco StadiumVision solutions at the Santiago Bernabéu stadium, Real Madrid will take the fan experience at the stadium to a new level. These leading solutions will harness the full potential of an innovative, custom-designed high-speed network and new applications that will allow us to connect and engage with our fans in a way not previously known in Europe.. We are delighted to be able to offer football fans a more personalised gaming environment and new options to interact and share their experiences through their mobile devices.".

With the Connected Stadium Wi-Fi solution, Real Madrid will be able to provide customized applications capable of creating an immersive and interactive gaming environment, allowing fans to use their smartphones to interact with Real Madrid in a more personalized way. likewise, It will have a new communication channel that can be used for security purposes and for the improvement of media attention.

Cisco will also contribute to the creation of the foundations to offer fans an excellent viewing experience at the Santiago Bernabéu. Through a network of high-definition screens located throughout the stadium, The Cisco StadiumVision platform will provide Real Madrid with a centrally managed digital multimedia system with which current partners, Advertisers and sponsors of the club will be able to take advantage to interact with fans through highly adapted and dynamic HD video in a personalized way. Spectators in boxes will be able to enjoy the match in high definition and access to new personalized content and new services, simply by changing channels on the Cisco IP phones that will be located there.

David Holland, General Manager and Senior Vice President, Sports and Entertainment, Cisco, Said: "We are delighted to be working with Real Madrid C.F, to make the Santiago Bernabéu the most innovative stadium in the country and a reference model for all of Europe. Industry leaders must look for innovative ways to harness the network's enormous potential as a game-changing platform and further engage fans., something that Real Madrid is demonstrating with its leadership and innovation.".

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