Taiwan's United Daily News has become the first paper newspaper with augmented reality thanks to a simple application developed by Aurasma that activates the multimedia information corresponding to the news when viewed through a smartphone.

blankTaiwan's largest communication group, United Daily News, has partnered with the company Aurasma to create the first paper newspaper with augmented reality. Photos, Videos, animations and ads become interactive by simply placing the camera of the mobile device on top of it.

United Daily News has around one million daily readers and now all of them will be able to use Aurasma to create multimedia experiences with their newspaper across Apple and Android devices.. The technology works by using cutting-edge images and pattern recognition technology to recognize real images and objects.. Users of the service can access interactive content such as videos and animations by simply pointing their camera at the image..

The app is available for free on both the Android market and the App Store. It has different features that can be used in logos, as well as in different parts of the world, such as the Empire State Building or Big Ben.

It is a very interesting technology that can be used as fun, but that could also have many real-world implications: for educational uses, for medical students or students in mechanics or engineering.

[youtube]HTTP://www.youtube.com/watch?v=nJ2fOIum76U[/youtube]


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by • 23 nov, 2011
• section: augmented reality