Original immersive 3D mapping experience from Sony to promote the PlayStation 3

No special effects or post-production work, without any cut and in a single shot, Sony has used an amazing work halfway between artistic creation and 3D immersion mapping for PlayStation promotion 3 and its peripherals.

The technique known as 3D mapping has spread in the advertising field with all kinds of outdoor exhibitions that form huge viral pieces.. Music and images serve as a perfect showcase to show the benefits of a product in a multitudinous way, almost always related to electronics.

Most of these are exhibitions in large buildings where to show all the potential previously built in software and launched with the projector. It is a method that allows you to draw points in three dimensions on a two-dimensional plane. The laser scans the surface of the façade and throws 3D projected images on it.

Sony aims to revolutionize this experience through the camera of the Playstation Move, with which several spots have been filmed that recreate surprisingly real scenarios. The videos have been made in a completely white room in which solid objects are combined with digital fantasy, and some actors using invisible threads and other tricks to make this experience even more fantastic.

The curious thing about the project is that the filmmakers recorded the sequences using the PlayStation Move camera, without applying post-production effects to them and filming them in a single shot, tracking projection screens in real time, getting the viewer to participate in the immersion of the piece achieved, also offering you real experiences fully interactive.

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