Titan develops innovative telephone booths with dynamic advertising

Titan is testing in New York's Times Square a new model of phone booths enabled with dynamic advertising. The three kiosks installed have digital panels that offer HD video and static images and the ads that are broadcast rotate every seven seconds with content from 10 Advertisers.

Titan aims to turn phone booths into advertising platforms with digital signage. To do this, this media sales company specializing in DOOH advertising (digital out-of-home) is testing in Times Square in New York three kiosks equipped with digital panels that emit high-definition video and static images. Contents, belonging to a dozen advertisers, rotate every seven seconds.

Based on response from advertisers and audiences, Times Square experiment could spark a wave of digital phone booths across New York.

The future of telephone booths
Scott Goldsmith, commercial director of Titan, He pointed out that "these could be the telephone booths of the future. Las cabinas telefónicas han sido y siguen siendo un elemento esencial de las comunicaciones públicas de Nueva York. What we're doing here is expanding the usefulness of kiosks to deliver dynamic advertising that is going to generate significant revenue for New York City.".

[youtube]HTTP://www.youtube.com/watch?v=VMaGaD36RiA[/youtube]

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