Maccorp Exact Change offices at Barajas airport launch digital signage network

The seven offices managed by the Spanish payment institution Maccorp Exact Change at Madrid-Barajas Airport, located in the boarding areas of Terminals T1 and T2 and in the arrivals area of Terminal T1, have a new video wall network developed by Realisation Marketing Services and using Onelan solutions.

The payment institution Maccorp Exact Change has a new digital window to attract customers at its currency exchange offices at Madrid-Barajas Airport.

The project includes a video wall network that operates at the airport, supporting seven currency exchange offices. The programming and management of the network have been developed by Realisation and are managed from the company's offices in London. The digital signage application uses Onelan and the displays are ultra-narrow bezel screens of Hyundai. The project was developed in just three months and incorporates an intelligent programming that offers offers to change 80 coins in 11 idiomas a través de cinco diferentes configuraciones de pantalla de vídeo wall.

Onelan develops network devices for standalone and end-to-end digital signage network solutions. The Net-Top-Box is a multimedia and multi-zonal solution with touch interactivity capability. With a browser-based user interface, the system is fully multilingual and capable of displaying both stored media and live media, for example, RSS feeds, web pages or streaming video from television or locally.

Nick Gale, founder of Realisation, has assured: “We are very happy to have participated in this high performance project. The business key is to improve customer engagement by analysing flight arrival and departure times and in order to ensure that the right currency offer is made at the right time in the right language.".

“Because Maccorp Exact Change offices are spread throughout the airport, it was also necessary to adapt creative content for a wide range of screen configurations. This has required more than 200 content sequences that were created using 3D and GGI animation", added Gale. “With the Onelan NTB we can support 1×4 video walls from a player that makes the network very smart and profitable”.

Gale has also indicated that Maccorp Exact Change plans to expand this video wall network to other airports and train stations..

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