NBC will provide content to thousands of taxis and gas stations across the United States via DOOH

NBC Owned Television Stations, a division of the American television network NBC, has reached a collaboration agreement with technology provider VeriFone Systems to provide news, information and entertainment 12.000 taxis and thousands of service stations throughout the country through a digital out-of-home service (DOOH).

The technology provider VeriFone Systems y NBC Owned Television Stations, a division of NBCUniversal, have reached an important long-term advertising and commercial agreement. This collaboration, that will start 1 January 2012, will offer audiences nationwide access to award-winning news programming, information and entertainment from NBCUniversal through more than 12.000 taxis, as well as in thousands of service stations and other out-of-home digital platforms (DOOH) in the future. The agreement will also provide advertisers with unprecedented capabilities to engage consumers interactively through e-commerce., coupons and microsites.

Bud Waller, vice president of VeriFone, has noted that “NBCUniversal is the perfect strategic fit for us, since this way we will expand our payment media platform beyond TaxiTV to other vertical markets, including our customer base of over 60.000 gas stations and more than one million retail facilities. We have worked with NBC networks for the past two years and believe their strong sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers.”.

For your part, Greg Scholl, president of local integrated media, NBC Owned Television Stations, has indicated: “With VeriFone we have chosen to partner with the industry leader to distribute the best content and our powerful sales capabilities to one of the largest collections of taxis and gas stations in the entire country.. We are excited about the prospects for future growth if VeriFone continues to innovate its products and push hard into new digital out-of-home sectors. “.

The collaboration will cover taxi service in nine cities, including New York, Chicago, Boston, vegas, San Francisco, Washington y Miami, and some service stations, with future expansion already planned. In New York, Passengers will be able to watch a wide range of NBCUniversal programming on the high-resolution screens, including regularly updated local news and weather updates from NBC 4 New York and NBC Sports Group content, NBC News, NBC primetime and late night shows, as well as several of its cable networks and Universal Pictures. An interactive ticker will provide news updates and headlines throughout the day, which will allow passengers to choose whether they want to access more information from the interactive television screen. In the future, Consumers will be able to download content directly to their smartphones.

With Verifone's recent update of its fleet of 6.800 New York taxis with NFC – the largest fleet of New York taxis under the same DOOH provider- NBC Owned Stations May Offer Advertisers New Interactive Features, including the ability for passengers to make purchases directly from the taxi screen by simply swiping their credit card through the system or via NFC mobile phones into the existing fare payment system. In addition, Advertisers will have the ability to integrate both mobile and social features into their campaigns, user participation, and allow passengers to choose from a range of coupons and print them on new, larger receipts for possible returns. Besides, They will be able to choose the specific time slot or the geography in which they are interested.

NBC Owned Stations' collaboration with VeriFone represents a major commitment to its digital out-of-home business, which has been growing steadily over the past few years as advertisers have turned to the NBC Owned Stations division for multi-platform solutions that build on traditional television buys to span their online and out-of-home digital platforms..