Coca-Cola arrives in French shopping centers for Christmas via DOOH

Coinciding with the Christmas holidays, Clear Channel France has launched a new digital-out-of-home advertising platform (DOOH) in eleven French shopping centres, with a total of 130 totems in which, as a premiere, Coca-Cola campaign on display.

Amid the Christmas shopping frenzy, Clear Channel France has deployed a new OOH digital advertising channel composed of 130 poles installed on 11 French shopping malls. The first digital signage campaign that takes place throughout this new digital park of the outdoor advertising agency has been put andn march through Coca-Cola and Territoires (OOH Department of Starcom), with the title 'Happiness for all',

The four spots of 10 seconds on display have been created by Publicis Conseil and Clear Channel's design studio. Customers will have the opportunity to see them during their purchases until 31 of December in the 11 shopping malls covering Clear Channel's digital platform: Parly 2, Belle Epine, Val d'Europe, Aubervilliers le Millenaire, Chambourcy, Boulogne-Billancourt Les Pasajes, Claye Souilly, Pontault Combault, Bordeaux Mérignac Soleil, Montpellier Grand Sud and San Nancy Sébastien.

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