The Christmas Draw was broadcast live via streaming on 4.000 Lottery Administrations

The early bird award 'Gordo'’ of the Christmas Lottery, which has fallen on the 58.268, could be known in real time in 4.000 Lottery Administrations throughout Spain, who were following the draw through the digital signage screens installed by Onthespot, Telefónica's content company.

Almost 4.000 screens located in Lottery Administrations distributed throughout the national territory retransmitted, via streaming, the Extraordinary Christmas Draw, becoming the largest broadcast event held so far.

Loterías y Apuestas del Estado trusted Telefónica to bring the Extraordinary Christmas Draw to citizens, Retransmitting it via streaming through its digital signage circuit. In this way, almost 4.000 Administrations were able to follow the draw live through the dynamic marketing screens they have installed in their premises.

For the retransmission, the private network of the Technical Lottery System was used. (STL) provided by Telefónica, that had been configured to allow multicast streaming of the draw. To ensure proper functioning, All equipment was permanently monitored through the digital signage platform of onthespot.

Onthespot, the content company of the Telefónica Group specialized in activation of the point of sale, provides for 5 years to Loterías y Apuestas del Estado the dynamic Marketing service in 8.500 screens installed in Lottery Administrations distributed throughout the national territory.

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