Hyundai organizes a car race in the middle of Times Square

In a new example of how Digital Out-Of-Home (DOOH), when used in interactive mode (IOOH), can capture the attention of thousands of people, Hyundai has developed an original campaign in New York consisting of projecting an interactive car racing game on the huge advertising screens of Times Square that allowed passers-by to drive the new Hyundai Veloster 2012.

Hyundai is sparing no means to promote its new car model, the Veloster, in the United States, and proof of this is the advertising and technological display that has organized in Times Square. New Yorkers and tourists who have spent this weekend at the intersection of Broadway with the 47 have been able to play with the Hyundai Race, a game for the iPhone controlled from the mobile itself, on one of the gigantic LED screens that illuminate the famous New York square.

The game car was controlled by any iPhone , iPod or iPad, driving it in the same way that the steering wheel is used when driving a car. Players had to download the 'Hyundai Race' driver from Apple's App Store and then connect to Hyundai's WiFi network in Times Square.

Once connected, Players could control their vehicle on the giant screen as if they were playing a racing game on their smartphones.. At the end of the race, Your score appeared on the screen, and showed his ranking in relation to the other players.

[youtube]HTTP://www.youtube.com/watch?v=awd-vORN7dQ[/youtube]

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