Among the novelties that are being presented at the CES fair 2012, Bodymetrics, London company that offers a 3D body mapping platform, has announced software that is capable of scanning the customer's body and displaying it on a 3D screen.

Bodymetrics, a 3D body-mapping company that uses technology similar to Microsoft's Kinect to scan the human figure in three dimensions, has presented at the CES in Las Vegas a utility capable of scanning our body detecting our silhouette in 3D, developed in collaboration with PrimeSense, specialist in sensory recognition technologies. The new scanner, what you use 8 PrimeSense sensors to measure the human body and recognize its shape, can be installed in any store.

Suran Goonatilake, Ceo of Bodymetrics, Reviewed: "The body is the last subject of information to be digitized. Much of our life is already digital (friends, music, the bank account, Etc.) and is accessible online, but our own body has not reached so much. Bodymetrics, together with PrimeSense, is enabling consumers to store and access information about their body online and share it with fashion retailers. now, body scanning becomes a powerful platform for retailers to provide fashion items that their users like." This new technology can revolutionize the way consumers buy garments online thanks to its testing tools that allow them to try on the garment before buying it.. It will also help reduce the number of garment returns in the fashion sector, which is especially important in online sales with a percentage located between the 20 and the 40% of sales.

"We are convinced that many retailers will install body scanners in their stores and let their customers access the measures they have stored online.. Soon it will be possible to buy online garments that fit our size, form and style", adds Goonatilake.

[vimeo]HTTP://vimeo.com/30977041[/vimeo]


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by • 12 Jan, 2012
• section: augmented reality, simulation