The Junta de Andalucía will offer tourist information at street level with screens of playthe.net

The Junta de Andalucía has reached an agreement with amaranth Consultants to use playthe.net, the information service, promotion and advertising campaigns through screens located in public places such as shops, Hotels, restaurants... and spaces on public roads, in which information of interest to citizens is displayed.

The Junta de Andalucía will experiment in the next two months with the digital signage solution playthe.net as a tool to promote tourism. The Andalucía Lab research center will test touch screens that, when you touch them, allow visitors to get in touch through videoconference with a tourist informant who will solve their doubts about the place where they are.

This technological advance has caught the attention of the Quality department, Innovation and Tourism Foresight of the Andalusian government, that has decided to take advantage of the great potential that this tool developed by amaranth Consultants to boost tourist information in cities at street level.

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