Mercedes-Benz invents the invisible car

While most automotive brands focus their advertising strategies on offering greater comfort and technology, Mercedes-Benz has opted to propose a model that blends in with its surroundings. With an effect achieved through LEDs and a camera, The firm has managed to surprise German passers-by with an advertising action that aimed to show that the new car of the German brand is made “invisible” for the environment and for the urban context.

The Mercedes-Benz car brand has decided to bring the launch of its new emission-free car F-Cell to a new experience for the public. This technology uses hydrogen cells to generate electricity as fuel., instead of oil, and therefore does not emit emissions against the environment. That's why, The aforementioned advertising illustrates in an original way this idea of non-interference with Mother Nature..

For the launch campaign of the new Mercedez Benz F-Cell, the agency Jung von Matt has surprised German consumers by showing how "invisible" to the environment this car is. The agency covered the car with LEDs and managed to make the car disappear into the eyes of passers-by.. For this he placed LED technological panels on the entire body of the car, as well as a camera canon EOS 5D that reproduced the environment, becoming a mirror that reflected the streets, buildings and of course people.

[youtube]HTTP://www.youtube.com/watch?v=ZIGzpi9lCck[/youtube]

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