Avnet turns to digital signage in displays

Avnet Electronics has expanded its digital signage offering with the launch of the Brilliant Digital Signage Suite service platform, whose objective is to promote among its distributors all its hardware offer, contents, digital signage services and solutions.

In view of the excellent growth forecasts for the 2015 in the development of digital signage in displays, the distributor of electronic components Avnet Electronics, has made a firm commitment to this sector through its brilliant digital signage suite project. The proposal of Avnet Electronics in the segment of embedded systems for the development of digital signage equipment has involved the development of an Internet community that allows the dissemination and presentation of the most outstanding advances in electronic devices, services or the dissemination of specialized technical articles specifically on the so-called 'dynamic marketing' through digital displays.

The Brilliant Digital Signage Suite platform consists of a series of solutions for the field of digital signage and also combines the entire commercial range of Avnet for hardware, software and technical support to develop this kind of highly attractive equipment in the world of modern commerce. This proposal is created to strengthen the growth strategies of Original Equipment Companies (OEMs) and those companies called VARs (Value Added Resellers) who actively participate in the development of digital equipment, to reduce their manufacturing cycles and increase their customer portfolios with technologically innovative solutions.

An example of how the segment of digital signage on screens will make this industrial field operate are fast food restaurants, which are expected to become potential customers for the acquisition of digital equipment to attract more buyers. In these spaces, digital displays could be installed where consumers can place their orders or generate their own order in a personalized way.

Tailor-made services

This initiative has been joined by important companies such as CopiaMobile, Intel, planar, Real Digital Media and Samsung EBD, IBM and Advantech. Chuck Kostalnick, Vice President of Avnet Embedded, has targeted: "Our 'Brilliant Digital Signage Suite of Services' solidifies Avnet's commitment to providing a range of services that can be tailored to meet the individual needs of each of our customers.. We have created a model service that supports large-scale deployments in a global and multifaceted manner, backed by Avnet's superior technical integration support".

Other recipients of digital signage systems were identified by Avnet in healthcare fields such as hospitals and even in the transportation industry..

The Brilliant Digital Signage development platform includes an installation system with practical information on the electronic integration of the displays and technical recommendations for the addition of elements such as: the energy source, wired, wireless connectivity, assembly, integration and suggestions on the ideal size for maximum impact according to the specifications intended by the integrators.

Custom integration.- Avnet explained that one of the services it will operate is its own customer service and support network., with offices in North America, Europe and Asia, the company expects to serve the largest number of customers. Based on the Avnet report, those who join the list of customers of this platform may have access to technical support to guide them in the selection of the indicated software as well as its installation, custom hardware integration, touchscreen systems and anti-reflective layers for displays.

Content Management.- Part of Avnet's offering on its Brilliant platform aims to adhere to a simple content update and upload environment, which works through a wide variety of networks available in the market.

The launch of this suite will also seek to align with the company's commercial strategies to promote its commercial portfolio and thus generate a global environment for the supply of components and services for the development of electronic systems., this time for the manufacture of digital systems of commercial signage on displays.

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