Angel Herrero, Samsung's new IT channel director

Angel Herrero has become Samsung's ultimate distribution manager, from where it will incentivize indirect sales of the South Korean company and increase the number of partners specialized in the sale of products and solutions of the firm.

Samsung Electronics announced the appointment of Angel Herrero as channel director for the IT area at Samsung Spain. From his new post, Angel Herrero will develop "a strong strategy, que aporte un valor diferencial al canal de distribución de Samsung en España y mejore la productividad de las empresas a la hora de integrar soluciones gestionadas de impresión, mobility and convergence", stand out from the South Korean company.

This appointment reaffirms Samsung's commitment a few months ago to stimulate its it channel strategy and revive the relationship with its partners, through the development of new initiatives and programs aimed at improving profitability and improving the specialization of its distribution channel.

Angel Herrero is a Road Engineer, Canals and Ports by the Polytechnic University of Barcelona, and Master by IESE in Business Administration and Management. For the past four years, Angel Herrero has held the position of channel director at Dell, and previously happened near 18 years at HP, performing responsibility functions, both for the PCs and the printing area.

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