Big Brand, new generation advertising based on light projection

LumenAd Digital Light Advertising, company promoting the Big Brand solution, Charmex International and Christie burst into the digital outdoor advertising market with a proposal based on light projection.

The LumenAd Firm, operating in the digital outdoor advertising market, proposes light projection as an alternative to current supports (paper, Vinyl, Canvases, Leds,..), bringing to the market a new form of high-quality advertising with a more versatile and non-aggressive integration with the environment, Big Brand, that reinvents itself to become a semi-permanent support.

Big Brand is an advertising medium that uses powerful video-projection systems to generate large-format variable advertising screens. Use pre-existing elements in the urban landscape as a screen, respecting the environment. It does not modify the physical reality of the site and is completely invisible when it is not in operation. The support accepts and assumes its peculiar seasonality – it broadcasts at night- to appear strongly at nightfall, providing the market with a qualitatively better product: bigger, More attractive, More versatile, with more definition (Hd) and more complete content, More environmentally friendly, ...

To materialize the idea, LumenAd has developed a specific digital signage system for projection that contemplates, among many other aspects, the fragility of the lamp and the projector itself, advanced equipment monitoring or the ability to broadcast content in high definition and with real-time data synchronization. A physical support has also been developed that allows the system to be located outdoors. LumenAd has relied on Christie and its Roadster HD 18K model for prototype installation; complete advice and personalized attention by Charmex International has led to this decision.

Big Brand has officially started its journey with Telepizza, on its digital billboard on Avenida Kansas City in Seville, with an installation that will remain in operation until the end of April.

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