McDonald's and Sony triumph in the Digital section of the 10th JCDecaux Awards for Outdoor Creativity

The JCDecaux Exterior Creativity Award has celebrated its tenth anniversary with a progression of success behind it. As the main novelty, in this edition the Digital category has been included for both senior pieces and new talents, Falling to the awards, respectively, in McDonald's and Sony Pictures and Calle campaigns 13 and Vueling.

JCDecaux celebrated at its headquarters in Madrid the tenth edition of its Outdoor Creativity Awards with a gala full of surprises and familiar faces from the advertising sector. The event was attended by more than three hundred people among advertisers, Agencies and artists. Jean Louis Paccalin, co-CEO of JCDecaux, and Marta Fernández, presenter of 'Las mañanas de Cuatro' were in charge of taking the reins of the event.

The jury was made up of several of the best creatives, Managers and clients of the national panorama. Among the main novelties was the inclusion of a new category to contest, the Digital Out-of-Home, with which JCDecaux wanted to reward the creatives made in the new outdoor digital media.

Within the Senior Digital category they were awarded with a Bronze Vision, Sony Pictures Spain for the advertising action combined in several formats to promote the premiere of the film 'XP3D: Experience fear', and McDonald's Spain and the Nurun agency for the piece "Velas", created within the campaign 30 McDonald's Anniversary.

With regard to New Talents within external media with digital format, European University of Madrid students Matías Iván Visciglia and Miguel Moreno were awarded a Silver Vision for the interactive mupi they developed for the airline Vueling, and Jordi Parera won a Bronze Vision for the campaign designed for the Calle channel 13.

To celebrate the tenth anniversary of the awards, A special JCDecaux award for effectiveness in the outdoor environment was presented to McDonald's and the TBWA agency for the '24 hours' campaign.

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