NTT DoCoMo develops the innovative Peripheral Display Coordination system

Japanese operator NTT DoCoMo has begun developing what they call the 'Peripheral Display Coordination'.’ (Peripheral Display Coordination), A service concept that would be based on having a TV or a digital signage display in which to display relevant content through smartphones and that would detect the location of the screen.

Peripheral Display Coordination is a new service concept that is being explored by NTT DoCoMo, one of Japan's largest phone operators. The idea is based on using a TV or a digital signage screen to show users relevant content, Context-sensitive, through their smartphones.

“When people have information about special offers, as a coupon, For example, They may forget about it when they are in the store. But with this system, If there's a compatible display nearby, may notify you that “This coupon is available, Would you like to use it?”, even if they have the mobile device in their pocket”, explain from the company.

“In a private context, -continue from NTT DoCoMo- People go home and leave their smartphone forgotten in their purse or wallet. At times like that, they could be communicated on a TV or PC that “You have a lot of missed calls” or “You still have unread e-mails”. One of the features of this technology is that it even detects where the screen is.. Thinking about similar services, many perform similar tasks via Bluetooth or Wi-Fi only, but with this system, the display can be identified using Bluetooth and Wi-Fi together”.

“The identification of the screen also allows you to identify if a space is public or private. If a screen is public, The system can be configured to not display information such as unread mail or missed calls. In addition, An avatar with the information is displayed here, And this also serves as a marker, showing what the information is for. This way anonymity can be guaranteed, because a user can recognize if his bookmark appears”, Conclude from the operator.

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