Iwall in shop and Publimedia 'thrilled’ in Barcelona

About two hundred people gathered last 13 of June in the Dome of the Las Arenas Shopping Center in Barcelona to participate in 'Emociona', an event organized by Iwall in shop and Publimedia Management to publicize the latest developments in digital signage through the experience of companies in the sector.

The Dome of the Las Arenas Shopping Center in Barcelona hosted the past 13 June event on digital signage and new forms of communication organized by Iwall in shop and Publimedia Management under the title 'Excite'. An event aimed at media agencies and advertisers and set in the Berlin of the eighties. A wall about to collapse, hostesses in pin-up clothing and even Check-Point Charlie. All with one goal, drawing a parallel between the Berlin Wall and Iwall. The Berlin Wall represented during 30 years a symbol of expression in an era with borders, And now, In a world without borders, Iwall represents a means of expression of digital advertising, Internet and Social Media.

Mary Carmen Gargiulo, director of the Barcelona delegation of Publimedia Gestión, was in charge of presenting Jordi Alba, CEO of Iwall in shop, who assured that "Iwall is not a company of little screens, What he wants is to connect brands with people when they're away from home and excite them.", while emphasizing the company's star novelty this year, the I Like Free Wifi. It consists of offering free Wi-Fi by an advertiser in the mall in exchange for a 'Share' on the user's Facebook page. A way to viralize the campaigns absolutely pioneering throughout the state.

'Excite’ It was attended by several experts who explained the current situation of digital signage and new forms of communication. Jordi Urbea, CEO of Ogilvy, stressed that "the key to the success of Iwall is not in the mupis but in the contents". Alberto Gaudioso, Marketing Manager at Asics, He focused on retail and how media such as iWalls manage to gain a foothold in the advertising world. Jordi Camós, Rocasalvatella consultant, concluded the event by demonstrating its enthusiasm for the innovative experiences that Iwall in shop is providing, making special mention of the aromas.

During the event, Iwall in shop presented the latest technical innovations recently incorporated into the screens. In each iwall you could see a different type of content. The aroma shot a fragrance when the perfume ad appeared. Another of the iwalls enhanced the sound of its creatives thanks to hypersound. A third mupi showed the possibilities of interactive support with a video game. Nor did the iwall that showed in real time the activity on social networks such as Twitter and Facebook go unnoticed..

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