Ingevideo gives a Christie Videowall to Mahou's space at home decor 2012

Entero, Christie Partner in Spain, has installed a videoWall of 14 Micro -pile cubes enabled by Mahou in THE CASA DECOR contest 2012, A modulable installation developed by study designers 108 Juan Artaza, Simona Garufi and Pepe Martín that allows to adapt comfortably to each need.

Year after year, The latest design trends, Architecture and interior design sneak into the most emblematic buildings of urban centers to welcome the most important and prestigious annual appointment in the world of decoration: Decor house, The greatest exhibition of interior design, architecture, Design and art of Europe, that this year takes place from 17 May to 24 June in Madrid. The contest has thrown the house through the window to celebrate the twenty years that have passed since the first exhibition opened its doors in the capital. This year's installation deserved a dazzling location and found it at the former headquarters of the Royal Asturian Company of Mines, A majestic building of the late nineteenth century located in the central Plaza de España.

Mahou could not miss this special anniversary and has dressed in a long time for the occasion sponsoring, as in previous years, The conditioning space to host the bar where visitors can make a parenthesis during their visit. The study of architecture study 108 has been in charge of creating a living space, composed of mobile pieces that build the environment appropriate at each moment. Mahou's restoration space at home is called ‘the thin red line’ And it has been decorated by Pepe Martín, Juan Artaza and Simona Garufi. It constitutes a metalist work to compose lamps, bar and tables, With the iconic color of the brand as a conductive thread, And taking advantage of the height of the building to give it an industrial appearance.

The staging aims to emulate the ephemeral character of the building, adapting to your functional needs and architectural immensity. An elevated and illuminated platform, surrounded by majestic arches and columns, Organize the space that appears framed by a fine red line, imperceptibly delimiting the dimensions of the premises and guiding visitors through the latest trends.

Christie MicroTiles

Study 108 He has opted for Christie Microotiles as visualization technology for the space of the beer company. Entero, Christie Partner in Spain, He has installed in collaboration with ResMu Integration a Videowall of 14 Microotile cubes that are causing a sensation in the exhibition. El videowall, which is anchored on the wall almost two meters from the ground, held with the system's own brackets, issues a high definition Mahou spot that is repeated continuously during the exhibition operating hours.

As Pepe Martín remembers, study 108, The initial idea was to install a conventional projector in space: "However, During the design and creation process, They taught me a catalog catalog and convinced me a lot what I saw. I loved the possibility of using different design and format combinations. I also liked the resolution I could have, And the truth is that once installed I have to say that the product seems spectacular to me and a lot is talking about it. ”

Miguel Ángel Piqueras, Director de Invereo, It highlights above all the versatility and modularity of microphiles: “It gives you the creativity to give the form and design you want, which makes it a very interesting product for the world of architecture and decoration. But also, It is a system that has the great advantage that it does not require maintenance, since its LED light engine has an expected duration of seven and a half years of continuing operation ”.

Christie Microotiles is the first digital visualization system of the world capable of offering multiple creative possibilities. These light modular cubes, Based on LED and DLP technology, can be mounted and disassembled, and adopt any shape and size in any space, creating a digital canvas with minimal separations between cubes of only 1 mm. Cubes are easily assembled as if they were construction blocks and can connect in seconds.

Marcos Fernández, Christie Country Manager for Spain and Portugal, has pointed out: “It is the latest in technology so that architects and designers can design, Choose and create with total your own digital visualization solution adaptable to any public or commercial space. And by combining the advantages of LED and DLP technology, Microotiles offers a range of colors that far exceeds conventional plasma and LCD technologies ”.

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