Neo Advertising Partners with OJD Interactiva to Audit GolT Shopping Centers Channel
La agencia Neo Advertising ha alcanzado un acuerdo con OJD Interactiva para auditar las audiencias de GolT Centros Comerciales, el canal de digital signage que opera en una treintena de centros comerciales de toda España.
photo: Creative Digital Signage
La empresa OJD Interactiva certificará la medición de la audiencia de la red de digital signage GolT Centros Comerciales, managed by Neo Advertising Spain, compañía especializada en el desarrollo de redes de digital signage y en la integración de digital media en retail y exterior comercial, según publica el diario online Ooh-tv.com.
El servicio está desarrollado y gestionado por Neo Advertising con tecnología de DS Digital Screens, that allows the integration of other technologies such as mobile and social media. Neo Advertising is also the entity responsible for the marketing of advertising content, also taking care of advertising planning and advertising possibilities for brands on this network, which is currently present in 30 centros comerciales y que cuenta con más de 220 Screens.
Los datos de audiencia se obtienen a través del sistema de medición y reconocimiento facial de Trumedia, that collects traffic data, attention to the contents (impressions or impacts), sex and age. Estos dispositivos de medición se encuentran situados en todas las pantallas de la red GolT Centros Comerciales para garantizar una medición censal y conocer los datos de impacto de cada pantalla. In this way, advertisers can know the return on investment, as well as adapting the campaigns according to the result, thanks to the fact that the system segments the information of the impacts.
Roi Iglesias, ceo of Neo Advertising, ha comentado que “es importante que el digital signage pueda demostrar con datos su eficacia y por este motivo hemos apostado por la medición y por auditar los datos de nuestra red. Creemos que los datos son la base de la planificación en medios digitales, and an important pillar in this new digital outdoor advertising".
Basándose en esta información, OJD Interactiva proporcionará los certificados de audiencia. El primero de estos informes, correspondiente al mes de mayo de 2012, pone de manifiesto que durante ese mes vieron el canal GolT Centros Comerciales un total de 1.185.653 people (38.247 al día) with 1.148.845 impresiones.
You liked this article?
Subscribe to our RSS feed And you won't miss anything.
Other related articles
14 September 2020 Neo boosts retail and user experience with Invisible Touch- 3 June 2020 Neo Smart Capacity: intelligent digital capacity management for the post-Covid-19 period
- 29 August 2018 Intersport creates an omnichannel concept of sales in its stores with Neo Advertising
- 29 May 2018 Barcelona's San Antonio Market reopens its doors with a Neo digital channel
- 14 February 2017 Neo Advertising develops and manages the new internal communication channel of Iberdrola
- 3 February 2017 Innogy SE launches two digital communication channels at its Spanish headquarters
- 28 November 2016 Neo Advertising and Carrefour extend fila's automated solution to the entire network of centers
- 2 November 2016 Ikea improves the shopping experience with O's intelligent retail solution|NEO
- 19 April 2016 The digital signage market closes a moderate first quarter of 2016
- 29 March 2016 Carrefour expands its comprehensive digital retail project with the installation of a new video wall
- 17 March 2016 Neo Advertising creates the O division|Neo de intelligent retail with Oriol Tomás as strategy director
- 4 March 2016 Santalucía extends its digital signage channel with a new content strategy