MetaTwistTower: the next generation of interactive billboards is born

To commemorate your 20 anniversary, Munich Airport has deployed a new type of advertising screen, the MetaTwistTower, A rotating digital billboard of 41m2 composed of 3 bands of 3 Screens each. Designed by the German company 3M GTG, The tower displays advertising, News & Entertainment to Take Events to a New Level.

The company specialized in communication systems 3M GTG has developed a new generation of digital billboard, the MetaTwistTower. This installation has been launched in the multipurpose area of the MAC (Munich Airport Center) on the occasion of the 20 º Anniversary of the airport of the Bavarian capital.

The airport 'Franz Josef Strauss’ Munich is not only one of the largest air traffic hubs in Europe, but also a venue for events and a meeting point for a wide range of people. The Munich Airport Center (mac) It is a popular place for large events, including product presentations, photo shoots and travelling exhibitions. As the largest outdoor indoor area in Europe with 10.000 square meters of open space, Communication infrastructure has to meet numerous requirements: Not only do you need to ensure successful and efficient message transmission., it also has to support the many activities that take place there..

Rethinking the information display

After being commissioned to develop a communication solution for the MAC covered space, 3M GTG ha redefinido el enfoque clásico de una cartelera digital con la idea de una instalación multimedia que cumpla con los requisitos más exigentes en términos de capacidad, espacio y singularidad. As a result, el MetaTwistTower es el primer ejemplo de una nueva generación de vallas publicitarias más inteligentes.

Añadir versatilidad física a la creatividad de contenido es el siguiente paso después de la digitalización de la señalización. Desde que su pantalla LED puede ser adaptada en formato y orientación en el espacio, es adecuado para una amplia gama de necesidades de comunicación, desde publicidad convincente a soporte digital para eventos. This versatility offers significant benefits in terms of low investment costs for high-efficiency communications..

Versatility through modular design

The MetaTwistTower is itself a spectacular installation through its own operation. Designed as a triangular tower with three layers, each with three precisely designed LED panels in a rotation and folding mechanisms. These nine connected elements are deployed to deliver powerful performance with unprecedented dynamics.

Multipurpose device

Through its intelligent versatility, el MetaTwistTower es un dispositivo de proyección de usos múltiples para eventos como la visión del público y transmisiones en vivo. Colocado en un lugar destacado, el MetaTwistTower sirve como plataforma de comunicación central en el foro MAC, proporcionando información visible y convincente, ya sea para aplicaciones diarias o para un evento especial.

Aspecto distintivo

La construcción del MetaTwistTower permite varios formatos de medios, que van desde la clásica pantalla cuadrada a formatos horizontales o verticales. El cambio entre estos formatos y el movimiento de los paneles es una parte integral del rendimiento visual. Synchronized content and mobile hardware open up new possibilities in storytelling and visual effects creation that result in an exciting experience for passersby. This support installation, what you have 10,6 m in height and has more than 41 m2 of LED luminous surface, It is a striking milestone.

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