Acentic launches new Digital Out of Home platform for hotels

The provider of broadband systems and interactive digital TV for the hotel industry, Acentic, announced the launch of a new Digital Out of Home division (DOOH), Acentic Media, that will offer a single platform for advertisers by giving them access to an audience of more than 49 million leisure and business travellers in the UK and EMEA.

Having launched its DOOH media platform for the hospitality sector as a means to generate additional revenue for hotels, Acentic Open now the doors of its division of digital signage, Acentic Media, to advertisers. It will provide them with a unique and specific way to reach more than 15 millions of business and leisure travelers through televisions in more than 39.000 hotel rooms in the United Kingdom, and 34 millions of additional customers in more than 87.000 rooms throughout the rest of EMEA.

Acentic offers television and Internet services to the hotel industry, serving more than 1.100 hotels 4 and 5 stars of chains like Hilton, Marriott, Hyatt, Sofitel and InterContinental Hotels Group, along with other independent luxury establishments such as The Langham and The Cavendish. With many of them already registered on the media platform, Acentic Media is launching right now because it has the critical mass needed to offer advertisers the volume and depth needed to develop targeted advertising campaigns..

Acentic Media's hotel TV platform is especially important for brand owners in luxury sectors, travel, finance, automotive, Beverages & Technology, providing unprecedented opportunities to attract and entertain hard-to-reach business travelers.

The technology behind Acentic Media's platform and its central planning enable high levels of flexibility, making it possible to change advertising messages whenever necessary. It also allows selection through many criteria, including hotel branding, The category of the hotel, The city, The region and business customers & leisure. Advertisers can select a variety of different advertising options and packages as they appear on different pages on hotel TVs and can be offered with category exclusiveness..

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Karl Heasman, Media Director at Acentic Media, Reviewed: “Normally, Advertisers target business travelers through more traditional media channels. However, We're giving brands the opportunity to connect with them in a whole new environment where they're more relaxed and receptive to advertising.. This will allow brand owners to fill a huge gap in business travelers' travel.”.

According to an analysis by TGI, Business travelers are not big consumers of traditional media. However, estudios independientes han puesto de manifiesto que la televisión del hotel es un medio eficaz para llegar a ellos, ya que pasan más de tres horas al día viendo la televisión del hotel durante las cuales tienen menos probabilidades de realizar diversas tareas, además de que ven más anuncios de televisión en la habitación del hotel que en su casa.

Acentic Media utiliza sofisticados informes para realizar un seguimiento de la inversión, ofreciendo la posibilidad de probarlo en un entorno controlado y permitiendo ajustes continuos para optimizar el rendimiento de la campaña.

“Con el significativo aumento de los visitantes al Reino Unido que se esperan como resultado de los Juegos Olímpicos, our advertising platform offers the perfect way to reach this audience of tourists and business travellers while relaxing in their rooms watching one of the biggest TV events in UK history.. Acentic Media should be on the radar of any media planner or luxury brand owner who wants to capitalize on the opportunity the Olympics represent.”, Heasman concluded.

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