Juan Carlos Expósito (Admires): “By combining digital signage with the mobile platform, it opens up a huge range of possibilities for us”

Digital signage is a sector that is growing with constant new projects. ADmira is a digital signage software company that is reaping excellent results in this “new” sector, providing an innovative SaaS solution that encompasses concepts such as peer 2 fart, Multi-platform, Collaborative environment (Web 2.0), Smart dynamic content generation templates and advanced point-of-sale advertising management system. Juan Carlos Expósito Bueno, Chief Operations Officer and new CEO of the Barcelona firm, Analyze in this interview the advantages of digital signage solutions and the future prospects of this emerging industry.

When implementing a digital signage system, Are companies mainly concerned with the installation of screens and content or do they increasingly give more importance to software??
From the beginning, Admires It has had continuous roadmap. Disponemos de un equipo de I+D que adapta e integra nuestro software a las novedades tecnológicas que van surgiendo constantemente: integration with social media APIs, Connection with information systems for future smart cities, Management of shifts and queues integrated into Digital Signage, Optimization of the usability of our software, or new versions of it for Linux, Android, iOS and Windows 8. Much of this development has been demanded by our customers., que además de los contenidos se preocupan de que su sistema no se quede obsoleto.

There is currently a trend towards the increase of digital signage solutions using software as a service (SaaS). What benefits does this service mean for companies??
In the current economic situation, worldwide, a model like SaaS makes sense. Who contracts a DS solution as a service, They can enjoy it from day one without worrying about a significant economic outlay. In addition to agility and savings, customers benefit from the constant updates that a SaaS offers them. Without increasing your quota, Every so often they can enjoy new promotional opportunities on their screens.

What differential value does it bring to the company that uses it as a regular tool with respect to other communicative tools??
The cloud has meant an incredible reduction in technological costs for the company. Now SaaS makes available to SMEs technology that was accessible only to large corporations. It used to be considered a luxury to have an internal DS communication channel, And now a self-respecting start-up will use it from day one.: Broadcast of own content, Monitoring the state of your business or social networks, or as an internal/external news feed.

At a time when there is a tendency towards the convergence of supports, concentrating much of the information on mobile media such as smartphones or iPads, What role does digital signage play??
It opens a range of possibilities to combine digital signage with the mobile platform. On the one hand, a tablet or smartphone has a constant Internet connection, y además incorporan salidas de vídeo incluso en HD. All these ingredients are the main ones in a DS system, and are integrated into a single device that, In addition, is 24 hours with the final consumer. We will see many developments in this area in the coming weeks.

They have recently presented the Smartquesine, a new smart marquee that they have developed together with JCDecaux, Ficosa, Intel and Telefónica. How important is innovation and new technologies in your company?? What relevance do these aspects have in the digital signage industry??
ADmira invests in R+D from day one, and actively pursue new applications to the technology we develop. Constantemente observamos las novedades en el sector a nivel mundial y participamos en foros y congresos. In this dynamic sector, Not evolving leaves software obsolete in a year. Our partnership with JCDecaux, Ficosa, Intel and Telefónica demonstrate the interest of large companies to participate in this market.

This Smartquesina incorporates the ability to measure the number of people waiting for the bus at the stop. The possibility of measuring audiences is another of the strengths of digital signage software?
This capacity of the Smartquesine will allow, For example, Adjust bus frequency based on demand in real time. The progress in audience measurement has been enormous in recent months, and with examples like this, The power of digital signage is demonstrated.

They have also recently signed a strategic alliance with the manufacturer of digital signage solutions AOpen to jointly develop digital signage projects. What will this agreement mean??
In our constant search to lower the cost of the latest technology, while maintaining robust systems, AOpen fits perfectly. It allows us to offer our clients tailor-made projects that would not otherwise be viable..

Implementing a culture of digital signage is still a pending task for the business fabric of our country. Spanish companies are still reluctant to invest consistently in this sector. What is the situation of digital signage in Spain compared to other countries? Has the crisis slowed down the evolution of this sector in Spain??
We are observing a constant evolution of digital signage, What, No doubt, has been affected by the current economy. But this has not stopped companies from investing in the sector., but it has led them to seek greater involvement from DS providers or creative solutions to optimize existing resources..

How is the segment of digital signage software currently structured in Spain and where is the sector heading?
SmartTVs add a new piece to the sector, incorporating your own DS software into the professional range. Providing home displays with an Internet connection, and adding new TV App markets, We will welcome a new batch of developers who will bring their fresh ideas to the sector.