Innovae Vision and Leonisa install the first virtual lingerie tester at Atocha station

Innovate Vision, company specialized in providing technological solutions in interactive communication applications, has supplied women's underwear brand Leonisa with a virtual lingerie fitting room for an experiential marketing initiative being carried out at Madrid's Atocha station.

The Colombian firm of women's lingerie Leonisa has chosen a curious way to make itself known in Spain in a novel way. With the collaboration of the technology company Innovate Vision, has launched the first virtual lingerie tester with augmented reality. It is a campaign based on experiential marketing that takes place in the Atocha AVE station, in Madrid, to the 21 July. There, consumers who wish to do so can live a unique and sensory experience, as published by the magazine Distribución Actualidad.

The virtual fitting room discovers the garments that best suit the personality of each woman. During the test, the consumer will be able to take a photograph, that will be posted on Facebook for her friends to vote for. If the chosen garment coincides with the most voted, the buyer will enter the draw for a trip to London for two people and as a gift will receive an original beach bag.

[youtube]HTTP://www.youtube.com/watch?v=NtIRdnOCaZo[/youtube]

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