Aerva launches the Twitter widget AerTweet for digital signage displays

The provider of digital signage technology, Aerva, has announced the launch of its AerTweet product, a Twitter-based widget that connects consumers with advertisers, Companies and corporate brands, creating a custom Twitter feed that integrates with digital displays, Billboards, Business microsites and other display campaigns.

Twitter has become a mainstay of marketing today, whether it's to display hashtags on the most popular TV shows or for advertisers to highlight tweets about a certain brand. Twitter's active community and ease of use have made it a relevant tool, Enabling consumers and brands to relate more than ever.

now, Aerva Facilitates advertisers, publicistas y empresas el acceso a sus consumidores con AerTweet, An app that integrates consumer-generated tweets into billboards, Microsites and other display campaigns. The technology offers brands and display network operators a customizable supply of Twitter feeds that easily integrates with any type of digital display.. This integration engages consumers, familiarize them with the brand and increase the number of individual touchpoints with any display.

AerTweet's technology is designed to seamlessly support high-profile campaigns. Aerva allows merchants to moderate tweets, Detect fraud, Create a ranking of retweets, Report metrics and display presentation tweets through custom parameters that allow for many animation and styling options.

Taco Bell Campaign

Taco Bell has recently used AerTweet as an integral part of its multi-channel 'Doritos Locos Tacos' campaign. With Aerva, Taco Bell has substantially increased consumer engagement with the brand. Using a specifically designed hashtag, AerTweet displayed the tweets on billboards in Times Square and Sunset Boulevard. Through a gallery of memories created by Aerva, users were able to get a record of their tweet on the fence or view their tweets in real time via a live stream from an Aerva-managed camera on the Taco Bell minisite created for the campaign.. El resultado de la campaña fue una magnífica respuesta por parte de los consumidores.

Sanjay Mananhar, CEO of Aerva, Said: “The success of Taco Bell's AerTweet project sets a new precedent for major brands and how UGC can be employed (User-generated content) and social media. We develop the tools that enable brands to embrace UGC and manage the versatile and changing nature of that content.”

AerTweet is the latest useful widget of a line created to work on the AerWave platform. Other widgets include Weather, Pic2Screen, Poll2Screen, Text2Screen, QR Code, Mobile Coupons, Mobile Contest, YouTube or Flickr. The AerWave platform is an easy-to-use web-based tool for managing and scheduling content on networked displays. Technology integrates social media, Real-time feeds and mobile interactivity with traditional static ads and campaigns. AerWave offers robust content management, easy programming and a powerful network operations system served from Aerva cloud services.

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