Gillette performs a light and water show to support the U.S. Olympic team. USA.

Gillette, Procter company brand & Gamble, has created a series of light screens projected onto Boston buildings culminating in video footage of swimmer Ryan Lochte and sprinter Tyson Gay over a curtain of water vapor to support the athletes of the U.S. team and, "passing through", announce a special edition of their razors.

A screen created with a water curtain that is launched at high pressure to project a light and video show is the option that Procter & Gamble, one of the companies sponsoring the London Olympics 2012, has used to present a campaign in support of the American Olympic team and launch the latest Gillette brand razors.

The brand has collaborated with the agency BBDO to make a mapping projection in the port of the city of Boston (Us.) with videos by athletes Tyson Gay and Ryan Lochte and messages of encouragement about the buildings and two huge screens of water vapor sprayed into particles above the surface of the water next to the Institute of Contemporary Art in Boston, with which "holograms" of up to 18 metre.

[youtube]HTTP://www.youtube.com/watch?v=wE69jDKLvbs[/youtube]

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