The University of Oregon turns to Haivision to install a digital signage system in its new sports hall

The University of Oregon has implemented in the Matthew Knight Arena pavilion, home of your basketball team, a digital signage network consisting of four Makito H.264 HD encoders and 140 CoolSign signaling players, to keep fans constantly connected to the match.

Haivision has announced that the University of Oregon has deployed a wide multimedia system that brings together its encoder H.264 HD Makito and its digital signage system CoolSign to manage the displays of the Matthew Knight Arena, The new home of the College Basketball League team (NCAA), Oregon Ducks. The Haivision system offers HD multimedia content in real time to hundreds of CoolSign digital signage players throughout the venue, ensuring fans are aware of the match being played on the court regardless of where they are.

Megan Robertson, Director of Promotions, University of Oregon, has indicated: “We had to give fans a way to stay in touch with the game when they leave the track to buy snacks or to enjoy the new leisure areas.. Due to Haivision's IP video system, Fans can continue to enjoy the game, even when they leave their seats. As an added benefit, they can also watch other games live in the VIP rooms before the Ducks game.. This means we can attract fans to come to the stadium earlier than usual., attracting an audience that normally watched the matches elsewhere.”

more than 140 CoolSign players power displays of different sizes, installed in the common areas of the entire enclosure, providing both signage content and low-latency IP video feeds. Players are controlled from a central location with the CoolSign digital signage system, An integrated signage solution, Powerful and efficient with easy-to-use management tools. The CoolSign system includes a CoolSign server, DataWatcher, Network Manager, and a content creation tool.

Makito Encoders

To record the match live directly from the court and from other points of the field on live commercial channels, the university is using four Makito HD encoders, one for each high-definition video source. Makito is the world's lowest-latency, highest-performance encoder, combining the efficiencies of H.264 video compression and 1080p60 image quality. Encrypted live streams are set up in the CoolSign system and distributed across the venue's screens via CoolSign players so fans can watch the game from anywhere.. Other content – such as news, announcements, and updated match scores- It is also distributed by all the displays of the pavilion.

Each food stand is equipped with a CoolSign digital signage player displaying dynamic menus, promotions and advertising. Product prices and menu details can be changed instantly at all or specific locations through the CoolSign system located in the central control room., providing very targeted promotions that invite consumers to make purchases during the match.

JoAnne Gaudreau, VP of Marketing at Haivision, Said: “CoolSign offers the University of Oregon an easy way for one person to have complete control over multiple sources of dynamic content and high-definition video for presentation inside food stalls, las salas VIP y otros lugares dentro del recinto. University of Oregon deployment illustrates convergence of IP video and signaling, a great example of how sports facilities can use Haivision's technology as a fully integrated distribution system”.

Other articles on HaiVision