Huawei will sponsor Atletico Madrid in the final of the European Super Cup

Atlético de Madrid and the provider of Information and Communication Technologies (TIC), Huawei, have signed a collaboration agreement for the Asian company to sponsor the rojiblanco team in the final of the European Super Cup, that will face the mattress set with the English Chelsea next 31 August.

Atlético de Madrid has signed an agreement with Huawei under which the Asian company will become the main sponsor of the red and white institution until the final of the European Super Cup next 31 August, including the matches corresponding to the first and second day of the National League Championship against Levante, that will take place next time 19 August, and Athletic Bilbao, the next 27 August. Players will wear the Huawei logo on their official jerseys during all three matches.

The Asian company “It intends with this agreement to enhance its image in the Spanish market and in the European market”, partnering with the reigning Europa League champions. The continuity of the Asian multinational with the club, after his action in the derby against Real Madrid played at the Vicente Calderón last year 11 April, Shows “that the results obtained by both parties have been very satisfactory”.

The CEO of Huawei Technologies Spain and Portugal, Walter Ji, He stressed the importance of football to help “to transmit very positive values between people”. “This collaboration highlights our commitment to the Spanish market and our firm commitment to a club with more than 100 years of history, A long history of sporting successes and a quarry of marked international character. Our goal is to bring our technology and brand values to the public and, in that sense, We consider this football club to be an excellent means to achieve this.”.

For its part, the CEO of Atlético de Madrid, Miguel Angel Gil Marin, He stressed that with this agreement the club “shows that it is at the forefront of world football. Not only in terms of sports results, but also in our business project, with the best companies associated with Atlético de Madrid. I am very satisfied with this new step we have taken with Huawei and I am convinced that it will be a strategic partner for the club in the coming years.”.

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