Audi mounts interactive showroom in Copenhagen

The German car brand Audi has wanted technology to speak in the innovative showroom that has mounted in the Danish city of Copenhagen, donde a través de una experiencia interactiva mostraba al público la tecnología y el innovador diseño de sus vehículos.

Audi ha creado en Copenhague (Denmark) el proyecto ‘Audi Spheres’, una instalación experimental futurista que pretendía comunicar a los consumidores los objetivos quela marca automovilística se ha planteado para el futuro, adaptando nuevas tecnologías a la fabricación de sus autos. As stated in the magazine Informa BTL, la instalación se llevó a cabo enfrente del edificio del Parlamento danés en la capital del país nórdico y permitía a la gente experimentar a través de la tecnología mediante vídeo de realidad aumentada, video walls gigantes y 3 Large interconnected spherical interactive screens that functioned as a modern showroom.

Las tres esferas ofrecían a los visitantes tres salas que representaban las prioridades futuras de la firma alemana: Lightweight design, Electric cars and ecology, and in them people could get closer to the brand's philosophy and understand what its strategies are to perfect its product. This installation represents an extension of Audi's concept of a new digital showroom, that led the automaker to open 20 Interactive showrooms in the coming years, and it's a vision of the role technology can play in the showrooms of the future.

To carry out this project, Audi has worked with the assembly agency Schmidhuber, Interactive Design Specialists Kollision, The Digital Design Agency Pufferfish and the audiovisual technology agency Creative Technology.

[youtube]HTTP://www.youtube.com/watch?v=JD4LotgV0Ew[/youtube]

Other articles on Creative Technology, Kollision, Pufferfish, Schmidhuber