Astral Out-of-Home launches an outdoor advertising application with augmented reality

Canadian outdoor advertising company Astral Out-of-Home has partnered with Ad-Dispatch to launch IRIS AR, An augmented reality application developed exclusively for out-of-home advertising. The advertiser is Scottish beverage brand Drambuie, that is running an advertising campaign at bus stops in Toronto's trendiest neighbourhoods (Canada) that combines outdoor and augmented reality.

Astral Out-of-Home, a division of Astral Inc Media, has partnered with Ad-Dispatch To develop a universal augmented reality application for outdoor advertising advertisers. Canadian advertisers now have the ability to reach, de una manera única, a los consumidores con dispositivos móviles que se descarguen IRIS AR.

Debbie Drutz, directora de Mercados Multimedia e Innovación de Astral, has targeted: “La aplicación IRIS AR es otro gran ejemplo de la conexión de los consumidores del mundo físico al mundo digital y Astral OOH está orgullosa de patrocinar la primera aplicación de realidad aumentada para publicidad exterior universal. La aplicación OOH proporciona a todos los anunciantes y proveedores de publicidad exterior la oportunidad de interactuar con su público de una manera significativa. Al sacar esta nueva aplicación al mercado, podemos invitar a los consumidores a experimentar la realidad aumentada en un solo lugar, con sólo descargar la aplicación, on all OOH products from Canada”.

The application has been developed for the Scottish firm Drambuie, Whiskey Liqueur Brand, than from the past 20 August is announced at the bus stops that Astral Out-of-Home manages in different neighborhoods of the Canadian city of Toronto, inviting the public to experience 'Drambuie A Taste of the Extraordinar through augmented reality.

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