iDklic turns iPad into an interactive sales tool

La empresa de digital signage belga iDklic ha desarrollado un concepto multi-pantalla para los concesionarios de Mercedes del país de Tintín que se basa en una pantalla de señalización digital conectada a un iPad que permite a los vendedores controlar el display desde la tablet para mostrarle a los clientes toda la información relevante de un automóvil (precio, Photos, Videos, yield, Etc…) in real time.

iDklic ha lanzado una solución que crea una interacción entre una pantalla digital y un iPad para los concesionarios de automóviles Mercedes de Bélgica. El concepto ha sido desarrollado para el equipo de ventas después de reconocer su necesidad de ofrecer interacción en tiempo real con los clientes. En su cara a cara con los clientes, sellers can now connect iPad and display, Showing customers specific information about their future car in real time.

According to the company,, The concept gives a modern look to the business process and deepens the engagement between buyers and sellers. With the iPad concept, Sellers have the ability to get up-to-date photos and videos, Product Information, tech specs and more at your fingertips on iPad.

The company assures that its main objective is to offer interactivity between the end customer and the digital signage screen, What helps in the experience-based buying process. Its concept creates an interaction between a digital screen and an iPad. When there is no interaction with iPad, the customer continues to see the branded content on the latest Mercedes news, Promotions and welcome messages from the local dealer.

Sales staff use iPad to train customers and discuss their needs, Share photos and videos, Make comparisons between cars and show the available options. Customers can configure their car, View the different seating options, Colors and wheels in real time.

Jean-Charles Figoni, CEO of iDklic, has indicated: “IDklic has developed especially for Mercedes an application based on iPad and Airplay. We believe that in the future, Points of sale will be much more digitized in order to allow greater interactivity. Apple permite un control muy rápido, eficiente y un uso sencillo para cada vendedor.”

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