IBM and Ogilvy Provide Innovative Interactive Experience for US Open Fans
IBM and the Ogilvy agency & Mather have opted for new technologies to immerse tennis fans in the action of the US Open tournament 2012, Applying predictive analytics, cloud computing and the experience of mobile technology on an interactive screen that connected fans with what was happening on the courts of the Billie Jean King National Tennis Center in Flushing Meadows (New York, USA.).
The advertising agency Ogilvy & Mather has created a new interactive experience for IBM and the US Open, the fourth and final Grand Slam tennis tournament of the season that has just been held at Flushing Meadows (New York, USA.), which has leveraged the data and analytics capabilities of the IT multinational to provide interesting information about the tournament and the racquet sport on a high-performance touchscreen. 4,5 metre.
The screen displayed relevant information, Stats and analysis on all things championship, integrating social networks such as Foursquare and Twitter, analysis of weather conditions with a hydration index and a complete retrospective on the Grand Slams of the last few 7 years that analyzed in real time the three key strategies that one player had to adopt to beat another.
The IBM Data Wall has not only represented a feat of engineering and data delivery, but it has also been a creative and innovative way to attract and generate interaction between the brand and tennis and statistics fans – something that all sports lovers devour with intensity- who attended the US Open 2012, which recorded the victory of Andy Murray in the men's draw and Serena Williams in the women's.
[YouTube]HTTP://www.youtube.com/watch?v=9IwXGkupkmY[/YouTube]
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