DOOH and NFC Technology to Defend Voting Rights

Rock the Vote, An American organization dedicated to keeping young people informed about issues affecting their lives, has harnessed the power of digital out-of-home media to launch the 'We Will' campaign, focused on mobilizing young people to vote, Reminding them that their vote makes a big difference.

Less than 50 days until the U.S. presidential election, the digital out-of-home campaign 'We Will’ Rock the Vote aims to challenge efforts to hinder voting rights in the final stretch of the election campaign. Laws pending approval or already approved in 20 U.S. states will make it harder for young people to vote — prohibit out-of-state college students or those without permission from voting, lo que afectaría principalmente a los votantes que se inclinan hacia el lado demócrata-.

Launched in key states and across the country, the 'We Will campaign'’ educates young people about these changes and reminds them of their collective power. The campaign combines messages with photographs and graphics, and includes Near Field Communications interactivity (NFC) of Blue Bite, A mobile marketing provider that specializes in location-based campaigns. The objective of the campaign, developed by TaskForce and Apartment One, is motivating young people to vote and shaping the future, instead of just accepting it.

Throughout its 21 years of history, Rock the Vote has always tried to mobilize the young vote in ways that have resonated with each generation: “We realized that the content is thought-in, either static with mobile technology on the street or digital in chosen spaces, would strengthen 'We Will’ in the most noticeable way”, has pointed out Heather Smith, president of Rock the Vote. This year, the organization has invested in its largest traditional and digital out-of-home campaign, incorporating billboards, bus stops with NFC, telephone booths, extravagant poles, posters in taxis, university buses and digital displays in high visibility areas .

Blue Bite's MTag platform will play a prominent role, equipping bus stops with NFC, allowing smartphone users to connect with the interactive campaign by scanning MTag-enabled posters to register to vote without having to download external apps.

The potential of NFC

Mikhail Damiani, CEO and co-founder of Blue Bite, Reviewed: “We are very excited to work with the PVBLIC Foundation and The Judge Group to support the goals of Rock the Vote.. NFC technology is a powerful tool to engage consumers in a personal way by combining out-of-home messaging and smartphone capabilities., and the use of innovative technology is a great way to target the Rock the Vote voter base.: Younger voters”.

In this sense, Sergio Fernández de Córdova, president and co-founder of the PVBLIC Foundation, has indicated that “we at PVBLIC believe in empowering organizations to get their messages across. To this end, We have a strong track record of success in incorporating into groups and causes. We strongly believe in the power of media”, Said.

For its part, Anne Judge, founder and CEO of The Judge Group, Explained: “We've segmented and integrated today's most dynamic media platforms to harness the power of presence 24/7 From traditional out-of-home and the great real-time flexibility of digital out-of-home to today's issues in this election year. NFC technology on bus stop posters aligns with the lifestyle of younger voters, who are early adopters of novelties. It also allows us to change the mobile message of the posters in the middle of the campaign of 'Register to vote'’ to 'Vote'. That's a welcome tool when different states have different voter registration deadlines.. “

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