An interactive Woolite' display revives’ the colors of the clothes

To prove that Woolite is a detergent that "gives life to the colors of clothes", the Polish advertising agency Euro RSCG Warsaw has created a very peculiar interactive mupi with a dress "woven" by 200 meters of transparent tube that seems to recover color thanks to the detergent.

Detergent brand Woolite promises to "revive clothes colors". To prove that axiom is true, the advertising agency Euro RSCG Warsaw has installed an interactive low-fidelity display so passers-by can take part in the action and see for themselves that the promise is true. Inside the screen is a suit woven entirely by 200 meters of small transparent tubes, which come out of the Woolite container and go to the suit. Passers-by, at the push of a button, They set up a system by which a red liquid runs through those tubes, giving the feeling that the garment recovers its color by the action of the detergent.

[youtube]HTTP://www.youtube.com/watch?v=5vYJz2KNoAo[/youtube]

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