Eristoff transforms the façade of a building into a giant video game with interactive mapping

Belgian creative agency Design is Dead has used a 3D videomapping to create an interactive gaming experience for vodka brand Eristoff on the façade of a building in St. Peter's Square in Ghent. (Belgium), with the aim of attracting the attention of the young people more 'partying'.

The vodka brand Eristoff has carried out in the city of Ghent (Belgium) an original initiative in which it approaches people to offer them a brand experience making them have a good time. To do this, the advertising agency Design is Dead has created a unique gaming environment on the side of a st. Peter's Square building by combining live 3D projection mapping with an iPad-controlled video game to capture the attention of young partiers and offer them the chance to win VIP tickets to Belgium's I Love Techno festival.

With a strong emphasis on visual performance, the game was based on the interactive mapping architecture. Like this, Design is Dead has created stunning 3D graphics and animations that maintain Eristoff's visual identity within a game of light and sound in a not only attractive and very fresh experience., but also incredibly fun, getting the interaction with the public. People used iPads to play a real-time game of a classic shooting video game, pointing and shooting at the projections that appeared in the windows of the building to try to get the highest score. In this way, in addition to seeing the projection, the experience increases as a game interaction is created, a competitiveness even among the attendees and, in short more and better experience.

[vimeo]HTTP://vimeo.com/53003284[/vimeo]

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