Samsung becomes a technological partner of Real Madrid

Real Madrid and Samsung Electronics have signed a collaboration agreement for next season, by which the technological innovation of the South Korean multinational will be put at the service of the white club to provide a cutting-edge technological experience to all fans of top-level sport in different formats, both in products and corporate image.

Real Madrid has signed an agreement with Samsung for the “Technological development of the club”, in a ceremony chaired by the Director of Institutional Relations of the white team, Emilio Butragueño, and the vice president of the telecommunications division of the South Korean company, Celestino Garcia, held in the VIP Box of the Santiago Bernabéu. The agreement with Samsung, for the course 2012-13, will mean that the Real Madrid platform will host Samsung technology in its different formats this season, both product and image of the company.

"For Real Madrid it is an honor to be able to announce the signing of a new agreement with Samsung., which represents the consolidation of a strategic and fundamental alliance for the club. We share a series of values that are part of our essence and that of Samsung: Universality, Competitiveness, Innovation and leadership. What we present today is another step in the pursuit of excellence", commented the former player of the Madrid team. “There are two reasons that have led us to promote this agreement: First of all, The professionalism of both institutions that leads us to increase our prestige; and secondly, The values that identify us”, has expressed Butragueño.

On the same line, Celestino García recalled the time that both entities have been linked and the eagerness that Samsung has to promote the values of sport. “We start in 2006 This way, He pushed us to look for partners who would help us reaffirm that leadership and that passion and Real Madrid came to mind.. Sport is part of us, We are also Olympic sponsors, We had a responsibility to reach such an agreement with this club.”. García has pointed out that Samsung will not only be the technological supplier of the white club. "The challenge is to become the best company in terms of information technology.. We will provide the latest technological advances to the club, and to put all our capacity at your service. We thank Real Madrid for this possibility to be able to grow together and be able to be in this house., at this stage, which is a very symbolic place. We hope it will help us in building the brand in Spain and in the recognition of all users and sports fans.".

Both representatives have insisted on the objective of strengthening pillars such as innovation, Leadership and passion. "Having Samsung as a technology partner helps the white club to progress and turn the Santiago Bernabéu stadium into one of the most advanced in the world of technology, that will provide innovative experiences and transform the viewer into a direct participant. In the house of all madridistas there is an enormous level of demand, So we must be careful when making decisions and choosing our travel companions. Samsung makes us better.", Butragueño has concluded.

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