Nespresso offers its customers a new multi-touch retail solution
The coffee sales company Nespresso has installed 250 touchscreen kiosks in your stores in Europe, Argentina, Australia, Israel and Hong Kong. The application, with 3M equipment and powered by IntuiFace Commerce software from the French firm IntuiLab, Presents the brand's product range through images, 3D videos and models, and can be controlled autonomously by the client or with the help of a clerk.
IntuiLab, Company specialized in design, the creation and deployment of innovative multi-touch experiences, has reported that Nespresso has deployed in its stores 250 Retail kiosks using their IntuiFace Commerce software. This software uses the latest in interactive user interface design and enterprise workflow to produce a highly effective retail facility that targets today's digital consumer.. Nespresso has highlighted the appeal of this user experience of 'new generation’ carrying out what is probably the largest deployment of its kind made by the multinational coffee retailer. This deployment includes most of Western and Eastern Europe, as well as Argentina, Australia, Israel and Hong Kong. With more than 250 facilities, is the largest of its kind for the next-generation user experience characterized by IntuiFace Commerce.
Vincent Encontre, CEO of IntuiLab, Said: “After more than 7 years of work on multi-touch projects, We've learned that there are no shortcuts to success in the retail world.. It takes great technology, State-of-the-art design and a long-term approach to anticipate challenge and opportunity. IntuiLab adopts this formula and we are delighted to see how well Nespresso has benefited from our collaboration.”.
in 2011, Nespresso launched a global project to add a new sales channel within department stores. They wanted to accelerate customer recruitment for this in-store experience, Energize your image to attract new customers, and accelerate the moment of purchase. With the help of IntuiFace Commerce, These goals have translated into a luxury experience that combines the brand's clean aesthetic with a modern digital app., innovative and memorable. The result has been an interactive application of elegant construction - in the display technology supplied by 3M– Equipped to enable both self-service and assisted selling and promotion.
The software's core capability combines product navigation and filtering with selection. Secondary capabilities include brand promotion, informative 3D views, Live call center access for ordering and monitoring for analytical collection. At all times, imagery, Fully interactive HD 3D modeling and videos create eye-catching effects that grab attention and inspire shopping. And behind the scenes, A software infrastructure enables monitoring, Centralized remote management and updating, which facilitates installation and tuning by non-technical personnel worldwide.
The increasing ubiquity of touch devices has created a type of consumers comfortable with interactive applications., resulting in a reaction to pre-smartphone experiences. Through the use of cutting-edge interactive technology and an intimacy with the science of human-machine interaction, IntuiLab has provided an attractive application, intuitive and highly functional that targets this new generation of consumers.
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