Saks Fifth Avenue welcomes Christmas with projection mapping with 3D effects

As is customary for these fehas, The Saks Fifth Avenue department store in New York has presented its Christmas show that marks the beginning of Christmas in the Big Apple and consists of a 3D mapping show projected on the facade of its building with a narrative that includes ice skaters, gifts and Yetis.

A little more than a month before the arrival of Christmas and begins to breathe the festive air. The luxury store chain Saks Fifth Avenue in New York has resorted to video mapping technology to congratulate the holidays to its customers and welcome Christmas through incredible 3D effects on the facade of the building to delight the public with a great show.

The design and projection of the show is in charge of the agency Iris Worldwide, that uses the walls of the building as a screen. The play of multicolored lights shows everything from snowflakes and gifts to ice skaters, to close with an image of the 'Snowman', better known to customers as the Saks Yeti.

The video mapping will be during 6 Weeks, showing up every night from 17:00 until 22:00 hours.

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